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¹ú²ú¾çÂ鶹¾ç’s Bachelor of Arts in Strategic Communication program prepares students to ethically engage in both the marketplace and the public through discourse and action grounded in theory and practice.

This online strategic communication program draws from foundational communication theory and rhetorical principles to develop practical experience in cross-cultural communication, gender communication, public relations, advertising, organizational communication, branding, and more.

Upon graduating, students can expect to develop the knowledge and skill to communicate more effectively, solve problems, strengthen relationships with internal and external groups, and navigate emerging media and technologies. 

Learn crucial communication skills in an online environment

In this program, you can expect to develop the knowledge and skill to communicate more effectively, solve problems, strengthen relationships with internal and external groups, and navigate emerging media and technologies. 

You’ll learn both verbal and nonverbal communication in a variety of contexts, including intercultural, ethical, and business-related conversations. You’ll also encounter theoretical and historical critiques of media and media messaging, including from a faith-based perspective.

Expand your knowledge of communication while earning your degree in a flexible, online format at your own pace.

Develop strategies while learning on your terms

This online program gives you the flexibility to learn when and where you want. You can complete coursework in the comfort of your home, favorite coffee shop, or local library while choosing a study schedule that works best for you. 

Online learning is perfect for those who learn in ways that aren’t often found in traditional classrooms — watching instructional videos, listening to audio lectures at your preferred speed, or dedicating extra study time to tricky topics. You can always connect with professors to help find the best ways to absorb and apply your learning.

Prioritize time for life’s commitments

Learning shouldn’t prevent you from doing what you love. Coursework is designed to be flexible to your needs and help you balance your other life commitments. 

While completing this program, you’ll still be able to continue spending time with family, thriving at your full- or part-time workplace, or leisure time. 

Communication and community without commuting

Commuting can be stressful and time-consuming — especially in San Diego. Thankfully, you can learn online while still benefiting from ¹ú²ú¾çÂ鶹¾ç’s strong focus on community. In this program, you’ll meaningfully connect with other students online as you learn and grow in your leadership expertise.

You’ll also have access to top-tier mentorship from professors and advisors committed to your personal, professional and spiritual growth. They’ll help you to leverage your strengths to expand your connections and career opportunities. You’ll be able to access resources tailored to you and your career goals.

A seamless transition from your past education

A counselor and coordinator will work with you through every step of your journey to complete your bachelor’s, from helping you transfer previously-earned credit to working alongside you with care and encouragement as you earn your degree. You won’t feel like you’re starting a brand-new program — rather, it will be a natural continuation of your previous education experience.

Students applying for this program can also start with as few as zero college credits completed. ¹ú²ú¾çÂ鶹¾ç offers all general education, elective, and prerequisite courses needed for completion of the strategic communication program. All courses are three units spanning eight weeks, with the exception of the Biblical Perspectives course and a 16-week/120-hour internship. With entry points every eight weeks, you can start whenever you're ready!

Enhance your degree with a Minor

Adding a minor to your Accelerated undergraduate program can be a great opportunity to broaden your knowledge, increase career opportunities, and foster personal growth. Explore subjects like Marketing, Organizational Leadership, Strategic Communication, Management, Creative Digital Media, and Child Development. Choosing to add a minor can make your degree more versatile, well-rounded, and appealing to future employers. ¹ú²ú¾çÂ鶹¾ç Counselors are ready to help you integrate a minor into your academic plan. Discover the benefits of a minor at ¹ú²ú¾çÂ鶹¾ç today!

Program Start Date(s):

• Spring 2025 Quad I — January 13, 2025
• Spring 2025 Quad II — March 17, 2025
• Summer 2025 Quad I — May 12, 2025
• Summer 2025 Quad II — July 7, 2025

Please select "Accelerated Undergraduate" and not "Undergraduate" when completing the online application.

Application Checklist

The application is completed entirely online with the exception of transcripts, which can be submitted electronically or directly to ¹ú²ú¾çÂ鶹¾ç, and test scores, which should be submitted electronically.

1. Submit online application for admission.
2. Submit official transcripts from each institution attended.
   
   Official transcripts must be sent to:
   ¹ú²ú¾çÂ鶹¾ç
   Office of Graduate Admissions
   3900 Lomaland Dr.
   San Diego, CA 92106
   
   Official electronic transcripts must be emailed to:
   gradprocessing@pointloma.edu

State Authorization

In certain states outside California, ¹ú²ú¾çÂ鶹¾ç is not authorized to enroll students in online courses and/or offer internships. If a student moves to another state after admission to a program or enrollment in an online course, continuation in the program/course will depend on whether ¹ú²ú¾çÂ鶹¾ç is authorized within that state. Please refer to the State Authorization map to view which states allow online courses and/or internships.

¹ú²ú¾çÂ鶹¾ç’s Bachelor of Arts in Strategic Communication program offers a dynamic curriculum designed to prepare students for a wide range of fulfilling careers relating to communication through advertising and public relations, business, consulting, working in nonprofit or philanthropic organizations, government, higher education, law, and much more.

Possible career titles for those with a degree in strategic communication include:

• Advertising manager
• Communication specialist
• Customer relationship specialist
• Promotions coordinator
• Public relations manager
• Brand manager
• Content writer
• Digital marketing specialist

What Can I Do With a Degree in Strategic Communication? 

Graduates in communication are valued in nearly every organization based on their ability to relay complex information effectively and in a way that connects broad and diverse audiences. Graduates from ¹ú²ú¾çÂ鶹¾ç are in further demand due to the focus on ethics, value, and mission they bring to their organizations.

For information about the courses required for the Strategic Communication, B.A. program, view the ¹ú²ú¾çÂ鶹¾ç Catalog.